PESTEL analysis is more useful than SWOT analysis, external factors are more useful. PESTEL analysis is a useful measurement tool to understand the external environment of the company and the growth or decline of the market and indicates whether the business is growing or decreasing. PESTEL analysis is a common and valuable research methodology.
Pestel Analysis is one of the tools that often used by managers to analyze the broad macro-environment of an organization. It provides a comprehensive list of influences on the possible success or failure of particular strategy. Pestel Analysis includes political, economic, sociocultural, technological, environmental and legal. Political.